We all like to think we know what's going to happen in the cell phone number list future, right? A newly married couple raises as much money as they can because they think the kids will come on the scene at some point. A young college graduate moves thousands cell phone number list of miles to a new city because she thinks the cell phone number list local job market will be hot for a while. I buy an overwhelming amount of Eggo Chocolate Chip Waffles all at once because I can't see myself ever getting bored.
As nice as it may be to think we know what the cell phone number list future holds, the fact is, we don't. Relationships change. Labor markets fluctuate. Microwaved toast sticks sink into my consciousness like John McClane navigating an air duct. In the cell phone number list case of John Wolffe - the man who founded Jennco Solutions, a Pennsylvania-based digital marketing agency, in early 2008 - what the future held was The Great Recession. In fact, starting a B2B business right before thousands cell phone number list of companies close their doors requires being adaptable.
Turn lemons into lemonade
Contrary to what his current level cell phone number list of expertise might lead you to believe, John hasn't always been involved in digital marketing. Indeed, before creating and optimizing business websites to attract and convert relevant web traffic, John was something of a serial entrepreneur. After founding and selling a cell phone number list of his own businesses, John hit the road and began consulting for software products, including Lotus Notes.
It was when John got engaged that he realized he couldn't continue traveling the cell phone number list way he had been. So he decided to settle down and found another company – and Jennco Solutions was born. Although his original plan was cell phone number list to continue working as a legacy software consultant, the harshness of the recession - along with the emergence of broadband and the release of the cell phone number list original iPhone - forced him to consider something thing a lot of people were asking for: website design and optimization.
Make the (reluctant) leap into PPC
As the cell phone number list use of smartphones, the demand for responsive web design, and the popularity of content management systems (e.g. WordPress) all increased at the turn of the current decade, the cell phone number list folks at Jennco Solutions have really caught on. With an expanding portfolio of experiences and a truly analytical approach to web design, the agency has become an industry stronghold. And then, at the end of 2017, a longtime client made a request that would once again steer John in a direction he never saw himself going: They asked him cell phone number list to take a look at a campaign. Google Ads with which they were launched. a different agency. His initial reaction?
There was only one problem: John, at the cell phone number list time, was a web design and SEO expert – not a PPC expert. It didn't take too many digs on the internet for him to realize he had a lot to learn. Fortunately, he remembered that a friend of his recently suggested checking out some of the cell phone number list software companies that help agencies manage their clients' PPC accounts.