As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement Special leads t isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some Special leads content design strategies and tips that you can employ today to effectively nudge people toward conversion: Just Say ‘No’ to
Distractions When driving people to a form, one of the biggest Special leads mistakes you can make is to distract them with detours. Landing pages should be built as simple as possible. Here’s how: 1. Drive people to a landing page—not your website. You want people to do Special leads one thing, and one thing only: fill out that form. You must drive Special leads them with a simple and engaging email to a landing page that is specifically built for your campaign.
Sending someone to your website offers a plethora of distractions, Special leads including images and text that don’t apply to your campaign’s appeal, multiple links to other information, and in some cases, flashing beacons of light that are begging folks to take some other action. If you want people to drive directly to your destination, don’t drop them off in the middle of Las Vegas Special leads where sparkling lights from competing assets beg for their attention. Likewise, steer clear of cluttering your emails with the same distractions. 2. Remove ALL navigation from the landing page.