When implementing a strategic search engine marketing plan, using a targeted marketing solution will help you deliver relevant messaging and offers based on detailed web analytics behavioral data to provide exactly the right content and email communication offering at the right time for your web site visitors and customers. In order to carry these out in a strategic and systemized manner, your search engine marketing and e-mail system integration should include these key features: Search engine marketing and email best practice programs.
Using best practice program definitions to get your marketing initiatives up and running quickly. Easily target site browsers, abandoners, converters, or dormant customers with relevant messaging to increase conversion, engagement, and demand. Advanced email list segmentation: Your marketing system should deliver deep segmentation capabilities based on dozens of attributes covering email, web site, and offline behavior. The solution offers full flexibility for user-defined segmentation; activity attribute filters can be applied to email segments created within your marketing system for even more precise targeting.
Native reporting: Marketers can quickly gain insight to email promotion effectiveness with native reporting interface, in addition to the performance tracking measurement capabilities. Email service provider imports: Import and view inbox success metrics captured by your partner (e.g., email open and click-through rates, bounce-backs, etc.) in line with the campaign onsite key performance indicators (KPIs) reported by your search engine marketing consultant and provider (e.g., conversion rate, sales, events completed, etc.) to evaluate overall campaign success; a true 360-degree view of your marketing initiatives.